NEFT Vodka has joined forces with master mixologist and long-time entertainment host, Luke Barr, as part of its expansion into increasingly large and extravagant events and productions. Barr joins NEFT with nearly two decades of experience in the mixology industry and has worked with some of Hollywood’s greatest entertainers including Jennifer Lopez, Marc Anthony, Wilmer Valderrama, Eva Longoria and Oprah Winfrey.

Barr’s career began while attending UCLA where he bartended at various Hollywood bars and nightclubs. It was then that he discovered he had a passion – and talent – for creating unique, personalized cocktails, and was quickly tapped to develop cocktail menus for multiple venues. He eventually returned to his hometown in Dallas, Texas where he launched a consulting agency, helping large restaurant groups implement successful bar strategies. His services included signature cocktail menu development, staff training and food pairings.

Later on, Barr returned to Los Angeles when he was invited to join TR Restaurant Group as the executive beverage director for several years. It was during this time that Luke began training under renowned mixologist, Richard Swan, where he learned to craft specialized cocktails built with reductions, syrups and other concoctions that sometimes take weeks to make.

Barr has also worked and consulted for a variety of large-scale establishments around the country including the Beverly Wilshire Hotel, Beso, Tortilla Republic, and Taste on Melrose in Los Angeles, the Four Seasons in Aspen and San Francisco, Katy Trail Ice House and the Adolphus in Dallas, and Nemacolin “Woodlands” Resort in Farmington. In each case, Barr’s commitment to designing cocktails which showcase the unique identity of each establishment resulted in truly imaginative and inspired menus.

Throughout his career, Barr has also been actively involved in the entertainment industry, first serving as the youngest host to lead the nightly comedy performances for Disney Cruise Lines. Additional experience includes hosting a variety of shows on networks such as OWN, Hallmark, NBC/Universal Kids and CMT.

“Collaborating with Luke to create the ultimate vodka cocktail experience at NEFT events is consistent with our brand tenet to always be unique and always be the best,” said Jeff Mahony, CEO of NEFT Vodka. “We look forward to seeing the incredible creations he is so famous for, and to share that experience with our partners.”


Media contact: Ro Sahebi (310) 200-1601

Alex Yates

Master Mixologist

Born and raised in San Fernando Valley, this LA native and jack of all trades is an accomplished bartender, mortgage loan originator (licensed in 9 states), and event production manager. Alex has worked in the service industry ever since getting her degree in Hospitality & Restaurant Management from Le Cordon Bleu, with years in catering, bartending, and front of house. Finding another passion in event production, Alex has been blessed to work for The Motion Picture Television Fund, NHL, Sony, and more. It is safe to say she has spent her life trying to create the best environment for everyone around her.